In entrepreneurial ecosystems, organizational growth and job creation depend not only on access to capital or strategy, but on how effectively experienced practitioners transmit their know-how to others. Many professional education initiatives rely on entrepreneurs as mentors, yet face persistent difficulties in extracting tacit expertise and translating lived experience into knowledge that can be consistently applied and improved. This paper examines a mentorship-based learning architecture designed to address this challenge and its broader socio-economic implications. Using a qualitative case study approach, the study analyzes a Brazilian entrepreneurial education context in which experienced entrepreneurs teach other entrepreneurs enrolled as learners. Central to the analysis is the Knowledge Extraction and Transformation for Adaptive Learning (KETAL) framework, a structured approach used by the organization to convert mentors’ practical experience into transferable learning artifacts. Knowledge extraction is operationalized through staged diagnosis of needs and the use of CIMO-based artifacts that document context, interventions, underlying mechanisms, outcomes, and limits of transferability. Continuous improvement is sustained through microteaching and systematic classroom observation, which function as feedback mechanisms for mentors rather than for learners. These practices enable mentors to rehearse teaching, reflect on instructional decisions, and refine how practice-based knowledge is conveyed. The analysis suggests that combining systematic knowledge extraction with continuous mentor development represents a social innovation in professional learning. By strengthening how expertise is transferred into practice, this approach supports organizational growth and contributes indirectly to job creation beyond formal educational settings.

Authors:
João Vitor Chaves Silva, G4 Educação, Brazil
Pamela de Bortoli Machado, G4Educação, Brazil
Clayton Rafael Ribeiro Junior, G4 Educação, Brazil

About the Presenter(s)
João Vitor Chaves Silva is Partner and CIO at G4 Educação. He holds a degree in Renewable Energy Engineering and completed the Disciplined Entrepreneurship program at MIT. Former COO at Suno Research, he is also the founder of Empreenda Junto and aut

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