Presentation Schedule
The Way of Ber-Amas Kites: Local Information Management for the Restoration, Conservation, and Continuation (106376)
Session Chair: Sanita Quilatan
Tuesday, 12 May 2026 12:40
Session: Session 2
Room: Room G401 (4F)
Presentation Type: Oral Presentation
This study aims to explore and retrieve information on “kites” based on the multicultural capital of the region. This is achieved by establishing a community network mechanism, the Burong Nibong Kite Network, to preserve and promote local cultural heritage. The study also focuses on developing a cultural festival that fosters sustainable economic value. Preserving and transmitting cultural and artistic heritage and traditional ways of life contribute to soft power development. This research employs qualitative methods, collecting data through interviews with key informants, including local youth, folk artists, cultural experts, cultural entrepreneurs, and government agencies. The study area encompasses eight districts in Yala Province: Krong Pinang, Kabang, Than To, Bannang Sata, Mueang Yala, Yaha, Raman, and Betong. The findings reveal that: 1) Restoration involves compiling information from cultural experts and kite artisans to study the historical background of the Ber-Amas kite. 2) Conservation includes the creation of a Ber-Amas Kite Database to document and centralize cultural resources from the three southern border provinces. 3) Continuation is promoted through various activities, such as the International Kite Festival, the “Ber-Amas Sayassane” creative dance performance inspired by kite movements, and exhibitions showcasing the cultural significance of Ber-Amas kites, ultimately leading to the enhancement of cultural products in the southern border region.
Authors:
Nureeda Japakeeya, Yala Rajabhat University, Thailand
Sarinya Jungjing, Yala Rajabhat University, Thailand
Benyada Laotanathaworn, Yala Rajabhat University, Thailand
Supreeya Noonkleang, Yala Rajabhat University, Thailand
Maliwan Rukwong, Yala Rajabhat University, Thailand
Dhirayuddh Kenputra, Yala Rajabhat University, Thailand
About the Presenter(s)
Benyada Laotanathaworn is a lecturer in Modern Retail Business Management at Yala Rajabhat University, Thailand
See this presentation on the full schedule – Tuesday Schedule
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