Presentation Schedule
Keep It Short and Simple: Learners’ Perceptions of a Structured Communication Scaffold in EMI Business Education (105698)
Session Chair: Chi-sanupong Intharakasem
Monday, 11 May 2026 11:50
Session: Session 2
Room: Room G407 (4F)
Presentation Type: Oral Presentation
English-Medium Instruction is a persistent trend in higher education across Asia. Students are expected to use English to learn content, undertake projects, and apply knowledge in authentic contexts. For business school students in particular, these demands are amplified. They are required to engage in high-stakes communicative tasks to pitch ideas or propose strategic plans. Although learners enter such programs with varying degrees of exposure to English rhetorical structures, a standardized organizational model may be introduced to assist their productive language abilities. Therefore, this study introduced a reproducible framework, the KISS Rule, to emphasize conciseness, simplicity, and sequencing in communication. To examine the effectiveness of the KISS Rule in public speaking situations within business school settings, a total of 73 graduate students from Taiwan participated in an 18-week intervention. All participants were enrolled in an EMI course and completed a post-instruction survey measuring perceived learning gains across multiple speaking domains. Descriptive statistics revealed high ratings for improvements in oral performance. The findings indicated that learners perceived the KISS Rule as facilitating improvements in structural logic, idea organization, and speech clarity. This framework appears to function as an accessible scaffold for students with diverse proficiency levels to achieve performance-critical speaking tasks in the business communication landscape. However, this research was conducted within a single business school and examined short-term outcomes, which may limit its generalizability. Further investigations are recommended to validate the adaptability of the proposed model.
Authors:
Yung-huei Chen, National Chung Cheng University, Taiwan
About the Presenter(s)
Dr Yung-huei Chen is a University Assistant Professor/Lecturer at National Chung Cheng University in Taiwan
See this presentation on the full schedule – Monday Schedule
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