The study examines the impact of export antecedents, including export capabilities, export commitment, and export strategy, on the competitiveness of firms exporting organic food products. Drawing on the Resource-Based View and the Uppsala Model, the study examines the moderating role of export stimuli, categorised as proactive and reactive. Growing sustainable consumption highlights the need to explore the factors shaping organic firms’ export success, strengthening export competitiveness. A structured questionnaire was administered to organic exporters registered under the National Programme for Organic Production (NPOP), Agricultural and Processed Food Export Development Authority (APEDA) across India. The analysis incorporates both measurement model assessment for establishing reliability and validity, and structural model assessment for testing relationships among constructs. Structural Equation Modelling (SEM) was employed to test the hypothesised relationships and evaluate the robustness of the extended framework. The finding highlighted that export antecedents significantly enhance export competitiveness. Export stimuli moderate the relationship between antecedents and competitiveness, with proactive stimuli strengthening strategic capability, and reactive stimuli increasing commitment, resulting in improved export competitiveness of organic firms. The results affirm that the framework offers stronger predictive validity for understanding India’s organic sector, providing theoretical enrichment and strategic insights for policymakers, export councils, and organic food firms to accelerate India’s transition towards globally competitive and sustainable export growth.

Authors:
Sweta Milan, Banaras Hindu University, India
Amit Gautam, Banaras Hindu University, India

About the Presenter(s)
Sweta Milan, research scholar at the Institute of Management Studies, BHU, India. Her academic interest includes International business and export management and she is currently doing research exploring firm's performance exporting organic products

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https://www.linkedin.com/in/sweta-m-2837ba231

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