The phenomenon of drakor (Korean drama) has become increasingly popular in Indonesia, influencing many aspects of the entertainment industry, including the representation of actors and actresses in Indonesian dramas. This article aims to examine the process of mimicry within the framework of Homi Bhabha's theory, focusing on how Indonesian actors and actresses mimic visual elements, acting styles, and the star persona characteristic of drakor, while adapting to local cultural norms. The research employs a qualitative approach with critical discourse analysis to examine the representation of actors in Indonesian dramas, compare elements inspired by drakor, and explore audience perceptions of these adaptations within the context of local culture. The findings indicate that while Indonesian actors and actresses mimic the style and appearance synonymous with drakor stars, they strive to maintain their local cultural identity through adjustments in acting style, visual expression, and character portrayal. This process of mimicry creates cultural ambivalence, where there is tension between the desire to meet global expectations and the effort to preserve local values cherished by the audience. The study also reveals that mimicry is not merely imitation but a cultural negotiation involving actors and actresses as agents shaping hybrid media identities. This study provides insights into how globalization affects cultural representation in local media and the role of actors and actresses in preserving Indonesian cultural identity. By navigating this balance, the Indonesian entertainment industry reflects a dynamic negotiation between global influence and local traditions, contributing to the evolving nature of cultural representations in Indonesian television.

Authors:
Silviana Purwanti, University of Mulawarman, Indonesia
Harry Isra Muhammad, University of Mulawarman, Indonesia
Netty Dian Prastika, University of Mulawarman, Indonesia

About the Presenter(s)
Dr. Silviana Purwanti, Associate Professor in Media and Communication Studies at Mulawarman University. Interests: media, communication, and culture. Currently researching media representation and cultural consumption in contemporary society.

Connect on Linkedin
https://www.linkedin.com/in/silviana-purwanti-958a2a133/

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