Malaysia and Japan recognize the value of gastronomy as a powerful driver of cultural exchange and sustainable tourism. This paper looks at the halal tourism in Malaysia and Japan and how the principles of Maqasid Shariah are implemented, particularly through the integration of education and gastronomy, termed as EduGastronomy. It integrates education and local cuisine with the aim of enhancing cross-cultural appreciation and contributing to the enhancement of local food providers. The aim of this study is to assess how the application of the Halalan-Toyyiban concepts enhances the Muslim culinary in tourists’ areas. This research made use of a case study qualitative design with the support of in-depth interviews and participant observations. This thorough methodology helps to uncover the benefits and the challenges of implementing Maqasid Shariah in halal tourism activities. The findings indicate, the application of Shariah compliant principles in tourism practice enhances food service quality, improves the relationship between tourists and suppliers and enhance health, safety and ethical concerns all which help to promote appreciation for the diverse cultures. This study proposes the Halal EduGastronomy Tourism (HEGTo) framework which is a Shariah-based model aimed at preserving cultural diversity and promote economic stability by attracting ethical tourists. These perspectives offer valuable insights to educators, policy makers, and practitioners in the tourism industry, while also providing a guideline for other Muslim-friendly tourism destinations in search of sustainable models.

Authors:
Siti Syahirah Saffinee, Universiti Sains Islam Malaysia, Malaysia
Wan Nazri Che Mat Safiee, Universiti Sains Islam Malaysia, Malaysia
Mohd Mahyeddin Mohd Salleh, Universiti Sains Islam Malaysia, Malaysia
Husna Zainal Abidin, Wakayama University, Japan

About the Presenter(s)
Dr. Siti Syahirah Saffinee is a Senior Lecturer at Universiti Sains Islam Malaysia (USIM). She specializes in Halal education and gastronomy tourism, currently leading a project on Halal EduGastronomy Tourism based on Maqasid Shariah.

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https://www.linkedin.com/in/dr-siti-syahirah-saffinee-b02057226

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