This study investigates how Filipino middle-class millennial and Gen Z mothers interpret the social media curation of their peers. It aims to understand why these mothers follow others on Facebook, identify which posts evoke emotional responses, and gauge their sentiments towards curated content. Utilizing interviews and digital walkthroughs with a purposive sample of 24 mothers (12 millennials and 12 Gen Z), the study reveals that these mothers follow others to learn about parenting, gain inspiration, relate to authentic content, and enjoy positive vibes. Conversely, idealized depictions of motherhood, extravagant lifestyles, and children's achievements can trigger envy, insecurity, and feelings of inadequacy. Responses vary widely from admiration and motivation to self-doubt and indifference. The study underscores how social media shapes perceptions of "good mothering" and recommends analyzing how these mothers' own social media practices reflect their beliefs about motherhood.

Authors:
Thea Pamela Pauline Javier, University of the Philippines Los Baños, Philippines

About the Presenter(s)
Ms. Thea Pamela Pauline A. Javier is an Assistant Professor at the University of the Philippines Los Baños and a PhD in Communication candidate at UP Diliman. She is currently writing her doctoral dissertation on media and mothering.

See this presentation on the full schedule – On Demand Schedule

Bookmark