This study investigated the representation of LGBTQ+ individuals in Thai media, focusing on how presentations reflected – or failed to reflect – the diversity of identities and experiences within the community. Utilizing queer theory and a framework centred on gender marginalization within the Asian context, specifically Thailand, the research delved into the complex interplay between media representations, societal perceptions, and the acceptance of LGBTQ+ individuals. Religious and cultural factors were examined for their influence on shaping public attitudes. A comprehensive, systematic literature review, conducted using the Bangkok University database and employing keywords such as "queer media representation" and "Thailand," provided a foundation for the analysis. Five articles met the criteria of showcasing queer representations on Thai media platforms, while those unrelated to media representation were excluded. Additionally, several case studies were included to support the findings from the systematic literature review. Utilizing queer theory, the research aims to offer actionable insights for media organizations. This will help them to promote more inclusive and nuanced portrayals of the LGBTQ+ community, ultimately contributing to a more equitable and accepting society. In essence, addressing gender stigmatization involves embracing a diversity of sexual preferences, orientations, and identities.

Authors:
Patama Satawedin, Bangkok University, Thailand
Atistan Promsirisang, Bangkok University, Thailand
Ath Kupongsak, Bangkok University, Thailand
Nattawat Wongwilatnurak, Bangkok University, Thailand

About the Presenter(s)
Assoc Prof Dr Patama Satawedin is currently working at Bangkok University. She received her doctoral and master’s degrees from the University of Leicester and her bachelor’s degree (first class honours) from Chulalongkorn University.

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